YA SOKO | WHO?

In today's world, we understand that many individuals feel uneasy about supporting brands that no longer align with their ethical values.

That is why we created YA SOKO, an online shopping experience that prioritises purpose, shared beliefs, and unity over corporate greed and profit.

We are a movement - shifting our focus away from traditional models of waste and greed and moving toward a new approach centered on redistributing profits for good and prioritising low waste practices.

As a small startup with big ambitions, our vision is to be an innovative e-commerce site where those aligned with our values can shop with purpose and make a difference.

We aim to represent everyone by offering a diverse range of curated products that celebrate various markets and cultures, such as the Global Majority.

As part of our "purpose over profit" initiative, we plan to consistently give back a percentage of our profits each year towards meaningful initiatives. Many of the businesses we work with are already doing this too - so it’s double giving on some of your purchases.

We actively collaborate with other organisations and businesses who share our values and are already leading impressive initiatives of their own. Together, we amplify our impact and support a community dedicated to meaningful change.

THIS ISN'T JUST SHOPPING | IT'S A MOVEMENT.

SHOP THE MOVEMENT

Our Mission is simple.

We have a simple yet profound mission.

We want to create a place where you can trust that your hard-earned money is not being funnelled into hurting people or the planet.

A place where you purchases are not supporting harmful practices and unethical causes. They are not funding war or contributing towards fast fashion and waste.

At our core, we genuinely believe in the power of collaboration over segregation. If we all stick together towards good - there is nothing we can’t achieve.

Our mission is to foster a vibrant community where like-minded individuals can come together not only to shop but to share their experiences and uplift one another in the process.

Our Mission is to create a community of allies. Changing the world - one purchase at a time.

Our Mission is to repurpose profits into something profoundly better for the world.

How you ask?

Each year, we will donate a small portion of our profits to a dedicated charitable cause that resonates with our values, allowing our customers to give back and make a significant, positive impact in the world while they shop.

Our mission extends beyond e-commerce; it’s about improving the world and our economy by bringing purpose to the products we buy.

We want to change the landscape of the inhumanity and injustices we face today through shopping and the economy … because we know - money talks!

We want to create a meaningful place where you can genuinely feel safe while shopping—an inviting environment that fosters trust and understanding.

We want to empower and promote a thriving economy - because this impacts us all.

We want to create a community led shopping experience that allows us to remind the world just how strong our “ethical money power” is together.

We want to make a difference through our shopping choices. For the better.

We firmly reject the idea that segregation can ever be a viable solution to creating a genuinely unified world that thrives on shared values and mutual respect. Unity is the thread that binds us, fostering communities that celebrate shared values is what drives us.

Come and join us on this journey of purpose-driven shopping, so we can create a brighter future together—one purchase at a time. 

Our goal is to be a truly customer-led store by actively and regularly gathering invaluable feedback from our customers on which specific products they would love to see included in our ever-diverse selection and see them you shall!

At YA SOKO, our mission is to prioritise purpose over profit. It is that simple.

If you feel strongly about where your money goes, YA SOKO is undoubtedly the place for you to shop.

Our Mission is to support positive change and meaningful impact one purchase at a time.

At YA SOKO, we believe that shopping should be more than just a transaction; it should be an opportunity to support a bigger cause and foster meaningful connections with the world around us. It should be a way to give back through your purchases.

WE VALUE LIFE

All Human Life

WE VALUE DOING THE RIGHT THING

All the time

WE VALUE THE UNDERVALUED

Working towards poverty and hardship alleviation as well as those suffering under occupation.

WE ARE A PRO-PALESTINIAN COMPANY

We always have been and we always will be a Pro-Palestinian company.

Please Read our Palestine | Ethical Commitment & Solidarity Statement for more information.

WE VALUE OUR COMMUNITIES

Bringing People together is what drives us

WE VALUE PEACE

Across the World

WE VALUE OUR CUSTOMERS

Through listening to Feedback and acting on it

Through stocking curated Products you wish to see

Through putting your money towards good

WE VALUE WHERE YOUR MONEY GOES

Through contributing your hard earned money that you chose to spend with us towards good in the world.

WE VALUE HONESTY AND INTEGRITY

Ensuring we don’t over promise and underdeliver

WE TAKE THESE VALUES SERIOUSLY

We are ready to tackle whatever hurdles may come our way and to stand by them, all with your steadfast support. IA.

At YA SOKO, we stand in solidarity with the Palestinian people and support the universal rights to dignity, justice, and freedom from oppression.

Our business is committed to ethical practices that align with humanitarian principles and international human rights.

We are deeply concerned about the ongoing humanitarian crisis affecting civilians in Gaza and across Palestine.

As a values-led business, we:

• Support calls for an immediate and lasting ceasefire and access to humanitarian aid.

• Prioritise ethical sourcing that avoids complicity in human rights violations.

• Choose suppliers and partners who align with our stance on justice, peace, and respect for international law.

We are equally committed to inclusion and equality. Our solidarity with Palestine is rooted in support for human rights and does not condone or support hate, antisemitism, Islamophobia, or discrimination of any kind.

We welcome people of all backgrounds and beliefs, and we oppose all forms of discrimination and xenophobia.

This statement reflects our ethical position and is shared with the intention of transparency and integrity.

We are also proud members of Entrepreneurs For Palestine and Tech For Palestine

We aim to keep this through the heart of our business and therefore we have created a form for you to submit should you come across any brands on the Boycott list or who you feel may be unethical in any way.

Please fill out the form here.

As we are proudly bootstrapping our entire business, we are wholeheartedly relying on the incredible support of our diverse communities to help us grow and expand our reach a little further.

CLICK HERE TO DONATE TO OUR CROWDFUNDING.

Your voices are essential to us and will directly guide our decisions in shaping the future of YA SOKO and our product offering. We are dedicated to listening to our customers and including products that truly mean something to you and contribute positively to the world.

Please share your thoughts and ideas with us.

Your voices are essential to us and will directly guide our decisions in shaping the future of YA SOKO and our product offering. We are dedicated to listening to our customers and including products that truly mean something to you and contribute positively to the world.

Please share your thoughts and ideas with us.